QFD is a systematic process that helps companies quickly understand and integrate client's needs into their product or service. Customer satisfaction is the key to success! But how do you incorporate the customer's spoken, unspoken, present, and future needs into your company's product development process?

Many organizations have found the answer-Quality Function Deployment (QFD). This practical method has been used successfully at some of the largest and most successful "Customer Driven" companies. They recognize that satisfied clients are the key to successful competition in today's global marketplace. QFD provides tremendous benefits in developing market-winning products and services. It allows a large amount of customer information to be analyzed. This provides for an accurate transference of the "Voice of the Customer" into design, engineering, manufacturing, and production terms to ensure the product meets those needs.

Benefits of QFD:

Primary benefits include:

• Improved customer satisfaction
• Reduced development time
• Improved internal communications
• Better documentation of key issues
• Save money