Electronic Copier

Challenge:

An office product company began to examine digital electronic copier implementations. Electronic implementations of new features and functions traditionally was very slow and incorporated a 'guessing' of which features customers would like the most. Fear of the unknown continued to slow progress in launching their electronic copiers.

ASI Solution:

ASI-CG helped the corporation understand that the Voice of the Customer, Quality Function Deployment, and Concept Development methodologies could help turn technological marvels into products customers want and that Robust Optimization methods could help make the products highly reliable. The corporation established a program to get engineers out and about with customers. Engineers essentially collaborated with customers to refine and prioritize an extensive list of possible features and functions.

Achieved Benefit:

The company launched a highly successful family of digital copiers that quickly replaced optical copiers.