The Company was attempting to expand out of the automotive market but was having difficulty translating their engine system experience from automotive applications to other engine applications. The target market was expecting complete systems exceeding the current market performance and reliability. The current engineering process was not allowing the company to be competitive in this new market.
The new engineering group sought out new engineering processes. ASI-GC was called and began utilizing Robust Design. Management support for this new method was skeptical at first. The group utilized the methodology on the target market products. The result for the group was that they were able to transition from 30 % below the competition in performance to 10 % above the competition. This was completed using a fraction of the resources and less than half the time of previous projects. This success allowed them to enter a new market and generate revenue that was not available previously.
Management recognized the power of this new process and began to expand it to other engineering groups. These groups were able to document resource and time savings of over 50 % on other engineering programs while delivering products that were far superior in performance and durability of previous released products.
03.28.2012: The Smart Manager - March/April 2012 Edition Interviews Subir Chowdhury on LEO Download PDF… more
01.03.2012: Quality is Not Just about Products and Services: Subir Chowdhury Read more...… more