With today's global marketplace and fierce competition, it has become difficult to develop breakthrough products. Recently, a new era of "Innovative Engineering" has begun which promises to significantly improve our ability to solve difficult and seemingly impossible engineering problems. New techniques are available that will dramatically increase the engineer's knowledge, creativity, and problem solving skills, and will revolutionize the way we approach difficult problems that require breakthrough thinking. The method is called TRIZ, a Russian acronym for the Theory of Inventive Problem Solving, or TIPS, the American acronym.

TRIZ is based on inventive principles derived from the study of more than 1.5 million of the world's most innovative patents and inventions. TRIZ provides a revolutionary new way of systematically solving problems based on science and technology. TRIZ helps organizations use the knowledge embodied in the world's inventions to quickly, efficiently, and creatively develop "elegant" solutions to their most difficult product and engineering problems.